49 powerful voice of the customer tools

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Ben Goodey
26/ 07/ 2021
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Consumer needs, expectations and behaviours are changing with every passing second.

The market is diversifying and consumers expect personalised and seamless brand interactions. To keep up, brands are investing more in market research and customer support tools to enhance the customer experience.

Whether you're looking to retain happy customers or turn potential customers into loyal customers, investment in a voice of customer program is an important part of the journey.

In this article, we’ll thoroughly address voice of the customer research, from its definition and history through to the methodologies and voice of the customer tools you must start using.

On this page:

  1. What are voice of the customer tools?
  2. A list of 29 voice of the customer tools
  3. 20 best contact centre softwares
  4. The best Zendesk plugins

What are voice of the customer tools?

Voice of the Customer tools are software applications that gather opinions, views, and feedback from your customers. The tools make it simple and easy to collect, analyse and distribute the customer's voice so that your team can make more customer-centric decisions.

Voice of customer tools typically help in one or more of these three ways:

  • Feedback collection

Feedback collection tools include survey makers, survey placers and web scraping tools.

  • Feedback analytics

Feedback analytics tools include AI text analytics, AI support ticket tagging, sentiment analysis, and data-mapping tools.

  • Feedback reporting

Reporting tools are usually built in to the previous two, showing the customer insights in a digestible way so that teams across the company can leverage them for growth

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29 of the top voice of the customer tools

There are plenty of voice of the customer tools in the market and we’ve picked out the most useful and innovative solutions. Any voice of the customer tools must be able to output insight that’s actionable—that’s our number one criteria. Without action, feedback is useless.

Here are the top 29 tools you can use to actively measure, analyse, and take action on your voice of the customer data:

1. SentiSum

SentiSum uses machine-learning and natural language processing to automatically tag customer support tickets by topic and sentiment, so that customer support teams can  understand customer experience drivers at a granular level.

Their software is easy-to-use, making it simply to identify and report VoC trends and improvement areas.

SentiSum integrates with every popular help desk solution and survey provider, and even transcribe your voice calls into text so you can get insight from all your customer voice channels.

One little know fact about SentiSum is that the company started off with a focus on NPS surveys and reviews. That means while they focus on customer support tickets, they are also widely used for text and sentiment analytics across every customer feedback channel—surveys through to social media.

Tags automatically applied to a customer support ticket

SentiSum offers an extensive 30 day free trial. Learn more here.

2. CustomerGauge

CustomerGauge is a software-as-a-service platform that helps clients improve and monetize the B2B customer experience.

Their Account Experience(tm) platform automatically measures and analyzes feedback, reduces churn through close-loop tools, and helps retain accounts.

Results are published and analyzed in real-time, using a highly customizable reporting tool, making it ideal for B2B businesses—from fast-growing SaaS companies to global enterprises.

3. ResponseTek

ResponseTek collects and aggregates CX, demographic, customer journey and behaviour data in real-time. They’re an enterprise VoC platform that covers the full cycle from collect data to real-time analytics to relationship management and business strategy.

One interesting part of their platform is: Engage. Engage helps you close the loop with customers having a poor experience, so you’re able to trigger alerts that ensure you follow up with particular customers.

Who’s it for? ResponseTek is a self-proclaimed enterprise CX management platform, so that should tell you all you need to know. They have customers across telecoms, banking, insurance, utilities, and retail.

4. Clarabridge

Clarabridge underpins their CX software with text and speech analytics (artificial intelligence). They’ve built CX Studio to share insights organisation-wide, while also interacting with customers easily.

Typically, Clarabridge is used for social media analytics, but they have more basic ‘insights’ functionality around call centre channels, too.

5. InMoment

InMoment run a methodology called Experience Improvement (XI). XI is a combination of technologies that considers employee, business, and customer needs.

Their CX Cloud is a single source of truth for customer data, bringing together direct feedback (surveys) and indirect feedback (social reviews and mentions) with inferred feedback—CRM and point-of-sale data. You’ll be able to make clearer business decisions based on available customer data integrations.

6. Hotjar

Hotjar is every marketer’s secret weapon. It’s just a couple of lines of code that sit under the hood of your website that tracks the activity and behaviour of visitors.

One of my favourite things you can do with Hotjar are heat mapping. For example, you could track your homepage over 1,000 visitors, and the heat map would tell you which buttons got the most clicks and which messaging got the least visibility. Using that information, you can rearrange your homepage to improve customer experience and thus checkouts and sign ups.

As a voice of the customer software, Hotjar rocks because it’s passive—the customer doesn’t need to participate, they just go about their day.

Who’s it for? The barrier to purchase is low thanks to Hotjar’s useful free trial, but the tool is powerful enough for web optimisation teams to use at enterprise level.

7. Wootric

Wootric is an endeavour to criticize the executive's programming that utilizes single-question micro surveys. The greater part of these studies incorporate measurements, for example, Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES). What's particularly extraordinary about this instrument is that it very well may be introduced rapidly and without any problem. All input (when gathered) is shipped off your live dashboard for audit. Wootric's examination stage is accessible to clients, yet then as an independent item to organizations that need to upgrade their VoC program with text and feeling investigation. Go and have a look at their website www.wootric.com and it would paint a distinctive and promising picture of the software.

8. NICE Satmetrix

Co-engineer of Net Promoter Score, Satmetrix is a notable, cloud-based VoC software. Satmetrix offers advanced customer research with categorisation, for example, area, industry, or item division. Clients can distribute positive input (given by customers) via online media. The software has tons of features that are very fascinating and intriguing from the user’s point of view. Do look on their website www.satmetrix.com for a set of product details.

9. Verint ForeSee

Verint ForeSee is a multi-channel client experience investigation programming that empowers clients to organize CX ventures. The ForeSee CX Suite offers client started overviews, meeting replay and warmth maps (accessible for sites and cell phones), text examination, issue following and cautions, and item surveys. Reports can be traded and partaken in configurations, for example, Excel, CSV, and PowerPoint. To have explicit and extensive information about this tool, you can pay a visit to www.foresee.com.

10. SurveySparrow

SurveySparrow's voice of client programming assists clients with building and actualizing an extraordinary VoC program. The instrument has different UIs, for example, visits like studies and conversational structures. Clients can rapidly make studies and can browse distinctive inquiry models. Utilizing distinctive study topics, you can undoubtedly plan and alter the appearance of your Voice of Customer review to mirror your image's character. If you want to be sure of every detail concerning the software do visit their website www.surveysparrow.com.

11. Getfeedback

GetFeedback is a feedback apparatus that is a lot of zeroed in on the end-client experience. This is a decent apparatus for novices as it is anything but difficult to utilize. Clients can add rich and enhanced media (for example pictures and recordings) to the study and tweak the foundation picture and textual styles to make it their own. Investigation of the information is basic as the apparatus places all information into diagrams for the client, anyway, the client can't catch up with clients which can be somewhat of a disadvantage. The software does justice to its name and excels in terms of feedback. You can pay a visit to their website www.getfeedback.com and get introduced to the minutest of details.

12. Qualtrics

Qualtrics Experience Management Platform offers various diverse information assortment strategies including feedback for websites/products, email reviews, and social input. It likewise incorporates a closed loop tagging highlight that stays up with the latest on client corporations just as job-based dashboards. From their promises to their strategies a complete outlook to every detail associated with the software can be accessed on their website www.qualtrics.com.

13. AskNicely

AskNicely is an NPS survey tool that gathers input consistently utilizing one-off studies impacts. The 'leaderboards' permit clients to fragment and classify various channels, workers, and items to survey execution. It tends to be incorporated with your CRM or local help programming, from which you can react straightforwardly. You can also visit their website www.asknicely.com and get hold of the minutest details associated with the software.

14. Feedier

Feedier names itself as the 'cutting edge criticism device'. This SMB VoC instrument can be utilized in a variety of channels, for example, email, web-based media, and your item application. It additionally gives intuitive interfaces to the reviews with activities and rankings (to keep it new!). All insights are accumulated continuously and can be coordinated with Zapier, Slack, and numerous other computerized venture executives instruments. Go to their website www.feedier.com and acknowledge the wide array of valuable insight concerning the software that has been put on their website.

15. Feedbackify

Feedbackify is a device that permits clients to make a criticism structure utilizing an intuitive proofreader. It is anything but difficult to introduce - you should simply reorder the Javascript tag into the HTML of the page you need to add it to and it's ready for action. Guests can give a rating just as they submit remarks, including praises and recommendations. Input is gotten in your inbox. Go and have a look at their website www.feedbackify.com and it would paint a distinctive and promising picture of the software.

16. Qualaroo

Qualaroo is useful for making short and effectively open overviews. These show up at the lower part of the screen as a gadget and empower the client to survey guests utilizing straightforward inquiries. There is additionally an element inside this instrument that permits clients to make governs concerning where reviews are set off and with which questions - in which case an input structure will spring up inconspicuously at the lower part of the screen. A visit to their professionally maintained and run website www.qualaroo.com will give you a broader and clearer picture of the data and information related to the software.

17. Survicate

This apparatus is fundamentally the same as Qualaroo concerning structure and plan. With this instrument, clients can incite focused on-site overviews at various areas on the site. The apparatus additionally incorporates a library of predefined studies. To break down criticism, Survicate offers both a dashboard and the capacity to send out answers as CSV or get reports in your inbox. If you have any confusion or any doubts concerning this particular software, do pay a visit to their website www.survicate.com and get assured.

18. Pulse Insights

Pulse Insights is fundamentally the same as Qualaroo and Survicate. They give miniature studies that ask 1-2 in-setting inquiries to get input from clients. It is anything but difficult to-utilize. Pulse Insights provide a very user-friendly space and the applications of the software leave the audience awestruck. Do visit their website www.pulseinsights.com and get on board with the exciting and enthralling journey of this wonderful software.

19. WebEngage

WebEngage is an apparatus that offers a criticism structure and review manufacturer. In light of guest click conduct, input structures can be set off utilizing this device. The fascinating thing about WebEngage is that it offers overview gadgets, yet additionally, the capacity to convey warnings concerning things other than criticism demands, for example, to feature an advancement. They promise their clients utter engagement and a gist of that could be availed on their website www.webengage.com.

20. Hotjar

Hotjar is viewed as a swiss armed force blade of client experience devices, with programming that consolidates various UX instruments in one. This concentration anyway implies that it comes up short on a strong CX arrangement. Input investigation and revealing are not accessible. How this instrument gathers criticism is indistinguishable from that of Qualaroo and Survicate. Hotjar empowers its clients to make heatmaps and client chronicles (following meetings on the page) just as reviews. To have an idea of the detailed structure and applications of the software visit their website www.hotjar.com.

21. Opinionlab

Opinionlab is a notable VoC stage. At first, Opinionlab was centred around site input yet has since expanded its administration contributions to get-together criticism from more channels including contact focuses and shops. Moreover, page-explicit criticism can be gathered utilizing this device. A visit to their professionally maintained and run website www.opinionlab.com will give you a broader and clearer picture of the data and information related to the software.

22. Alchemer

Alchemer is an extraordinary apparatus for rapidly and effectively making a study. You can welcome respondents to the study just as customize the plan. They offer overview choices for information-driven groups just as people. They have tons of applications and options that make the user assured of their choice. Do visit their website www.alchemer.com and get your hands over the best of the tools available in the VOC world.

23. Crowdsignal

Crowdsignal, already PollDaddy is an online overview programming that permits clients to direct studies in two distinct manners: by installing reviews on their site or welcoming respondents through email. When the information is gathered, you can make channels to break down the information and offer it in reports. This is finished utilizing crude information sent out with projects, for example, Excel, PDF, CSV, Google Docs, and XML. The consequences of these studies would all be able to be seen progressively. To have an idea of the detailed structure and applications of the software visit their website www.crowdsignal.com

24. JotForm

Jotform is a simple to-utilize online survey collector. The JotForm Feedback Button empowers you to request feedback on your site by a customized button. You can likewise make your surveys and once you begin utilizing this device, the criticism catch will be obvious on each page of your site consequently.

Jotform also offers a free WordPress module. You can utilize this module for nothing up and to 100 structure entries for each month. If you expect more structure entries you should move up to the top-notch adaptation.

Do pay a visit to their website www.jotform.com and that’s all it takes you to realize the capabilities and promising nature of this software.

25. Typeform

Typeform is very easy to understand review apparatus that empowers you to make customized and marked studies. Utilizing the free form, you can hope to have highlights, for example, limitless inquiries and answers, information trade, custom subjects just as layouts, and essential announcing. Furthermore, a detailed description of every aspect associated with the software can be found on their website.

26. Formsite

Formsite is another structure building and review device that can be incorporated with a wide range of apparatuses, including SalesForce, Mailchimp, Dropbox, and considerably more. Clients can make more than 100 customizable formats utilizing 40 distinctive inquiry types. If you have any confusion or any doubts concerning this particular software, do pay a visit to their website www.formsite.com and get assured.

27. Google Forms

Hardly a dedicated tool for customer feedback collection, but nevertheless one that's used worldwide for market research. With Google Forms, users can make surveys to gather input from their customers. Studies can be made rapidly utilizing a drag and drop interface and can be shared easily. Results are conveyed progressively and can be examined in diagrams. One great thing is integrations across the G-suite and the wide funcitonality across the web with Google products.

28. QuestionPro

QuestionPro gives incredible online review programming intended to assist you with settling on better business choices. Our simple to utilize programming incorporates devices for creation, dissemination, and examination of online studies, surveys, structures, and tests. Utilize our serious highlights to alter the review insight and force modern examination. The best part is that our client service group is accessible 24-hrs per day to ensure your task is a triumph. Look up their website www.questionpro.com and get all your questions and doubts associated with the software clarified.

29. Chattermill

Chattermill helps companies to listen to their customers using cutting-edge AI technologies while helping companies grow by simplifying their procedure of customer insights. It uses natural language processing tools and sentiment analysis to generate insights and data-driven platforms for collecting customer feedback across multiple touchpoints, which are further integrated with systems that allow the companies to understand their customers like never before.

To further understand their capabilities, do pay a visit to their website.


To dive deeper into contact centre software, take a look at our 20 best contact center softwares.

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